Kujia Digital Students
Building Globally Relevant Digital Skills for Students and Graduates Across Kenya
Kujia Students
The Kujia Students Program equips final-year college students, recent graduates, and aspiring digital entrepreneurs with globally relevant digital skills.
Training delivery is provided exclusively through:
Partner EdTech companies (online or blended learning)
IT Colleges and TVETs (physical or hybrid classes)
Kujia Trainers (community-based and mentorship-driven delivery)
It covers: Digital Marketing, Data Analytics, Software Development, Artificial Intelligence, Cloud Computing, and Cybersecurity.
Students gain practical experience, portfolios, mentorship, certifications, and pathways to employment or entrepreneurship.
Background and Rationale
Graduates in Kenya often lack practical, industry-aligned digital skills, exposure to real-world projects, and professional networks. The Kujia Students Program addresses these gaps by creating structured, partner-supported learning pathways that lead to employment, freelancing, and enterprise opportunities.
Program Goal and Objectives
Overall Goal
To prepare students and graduates for digital employment, freelancing, and entrepreneurship through high-quality, industry-aligned digital skills training.
Specific Objectives
Deliver globally relevant digital skills through EdTech partners, IT colleges, and Kujia Trainers
Provide practical, project-based learning and portfolio development
Support students to earn recognized certifications
Link learners to internships, jobs, freelancing, and enterprise opportunities
Promote inclusive, nationwide access to digital education
Target Beneficiaries
Primary Beneficiaries
Final-year college and university students
Recent graduates
Aspiring digital entrepreneurs
Secondary Beneficiaries
Employers and digital platforms
MSMEs and startups
Educational institutions and trainers
Learning Tracks and Skills Areas
Delivered via Partner EdTechs, IT Colleges, or Kujia Trainers:
Digital Marketing – SEO, SEM, social media, content strategy, e-commerce
Data Analytics – Excel, SQL, Power BI, Tableau, data storytelling
Software Development – Web/mobile development, frontend/backend, APIs, agile methods
Artificial Intelligence – AI fundamentals, machine learning basics, AI tools
Cloud Computing – AWS/Azure/GCP fundamentals, DevOps basics, cloud infrastructure
Cybersecurity – Cyber hygiene, risk management, ethical hacking
Student Support Activities
Delivered through Partner EdTechs, IT Colleges, or Kujia Trainers
Student recruitment, orientation, and track placement
Structured learning pathways (foundational → intermediate → advanced)
Partner-led or trainer-led training delivery
Practical projects, labs, and portfolio development
Mentorship and career coaching
Certification and assessment support
Internship, freelancing, and enterprise opportunities
Access to Kujia Spaces and Devices
Peer learning, student communities, and tech clubs
Wellbeing and life skills support
Industry exposure and networking (Kujia Exhibitions, Safaris, Retreats)
Recognition and motivation through awards and showcases
Monitoring, evaluation, and continuous support
Training Delivery Model
EdTech Partners: Online/blended courses with interactive content and assessments
IT Colleges: Physical or hybrid sessions with labs and instructor-led guidance
Kujia Trainers: Local, community-based practical sessions and mentorship
Note: All students follow the same curriculum and certification pathway regardless of delivery method, ensuring consistency and quality.
Certification and Recognition
Partner-issued certificates
Kujia-endorsed completion certificates
Digital badges and portfolios
Preparation for global certifications
Internship, Freelancing, and Enterprise Linkages
Placements with partner companies, MSMEs, and startups
Freelancing and gig-platform onboarding
Entrepreneurship guidance via Kujia Enterprise
Implementation Approach
Student recruitment and onboarding
Learning track placement
Partner-led or trainer-led training delivery
Practical projects and assessments
Certification and portfolio development
Internship, freelance, or enterprise placement
Continuous mentorship and alumni engagement
Program Goals and Targets
Immediate Goals (Per County)
Train 300–500 students per county annually
Deliver foundational to advanced digital skills
Outcome: Rapid skill acquisition and early employment/freelancing opportunities
Medium-Term Goals (Per Constituency)
Expand to 150–300 students per constituency annually
Provide mentorship, practical projects, and internship placements
Outcome: Strengthened regional digital talent pipeline and enterprise creation
Long-Term Goals (By 2030, Per Ward)
Achieve nationwide coverage at ward level
Train 50–100 students per ward
Outcome: Inclusive, scalable digital talent ecosystem; reduced unemployment; digital economy participation
Expected Outcomes and Impact
Short-Term
Students acquire in-demand digital skills
Portfolio and certification completion
Medium-Term
Internships, employment, and freelance income
Startup and digital enterprise creation
Long-Term
Reduced graduate unemployment
Strong digital talent pipeline
Nationwide participation in the digital economy
Monitoring, Evaluation, and Learning (MEL)
Enrollment, progress, and completion tracking
Skills assessment and certification success rates
Employment, freelance, and enterprise outcomes
Continuous feedback, learning improvement, and alumni engagement
Partnerships and Stakeholders
Partner EdTech companies and learning platforms
IT Colleges, universities, and TVETs
Employers, tech companies, and digital platforms
Government, county, and development partners
Sustainability Strategy
Cost-sharing with students and partners
Scholarships and sponsor-supported cohorts
Integration with Kujia Enterprise and Kujia Digitize
Long-term institutional and corporate partnerships
Conclusion
The Kujia Students Program equips students with digital skills, practical experience, mentorship, certifications, and access to work opportunities.
Through partner EdTechs, IT colleges, and Kujia Trainers, the program ensures national reach, flexible delivery, and consistent quality, preparing students to succeed as employees, freelancers, or digital entrepreneurs.
Targets: County-level impact immediately, constituency-level in the medium term, and ward-level coverage by 2030, ensuring a scalable and inclusive national digital talent ecosystem.
